Branding, Illustration, & Package Design.

Holy Fire Hot Sauce is a company creating the highest quality sauces. When I was approached to work on this project, the request was to create branding and labels for their varying sauces. As I started a deep dive into the hot sauce world, I realized how many companies utilize flames or peppers in their designs. I wanted to veer away from this approach and create something distinguished in the market. I started getting really inspired by gypsy aesthetics and the mystery surrounding them. I decided to do full illustrations for each flavor individually, a tip of the hat to each flavor having its own unique flavor profile.